We determine how, when and where our audience is given a selected advertising message. Our planners analyze the audience, channels and advertisements to determine a set of effective ways to communicate a curated message.
The most effective communication stories are only as effective as the reach of the communication to the TG. True indeed, but why Fire a Howitzer when a Swiss Mini Gun can do the job. We take care that the most optimal use of media investment is ensured using state-of-the-art planning tools and methodologies to ensure minimal wastage of delivered impressions. We engage category-wise learning and media-wise frequency capping to ensure that the reach as well as frequency of communication is optimized for best ROIs.
- TV
- Radio
- OTT
- OOH / DOOH