If you are a brand, looking to get insightful and effective outreach with your consumers, is when you need advertising. Having said that, it doesn’t work in isolation. In conjunction with several delivery verticals across various media, is when the desired amplification and reach can be achieved.

Optimisation is the key. Campaigns optimized for your spends is what sets us apart. That’s what makes us effective, that’s what makes us Efficacy.

Digital Marketing refers to all marketing efforts that occur on the internet. According to Statista, a colossal growth of digital marketing will make it hit and create a market of up to INR 539 billion by the year 2024.

Over 17% of companies dedicate almost half of their budget to influencer marketing according to big-commerce, as it displays the highest ROI or is the most effective form of marketing. While traditional marketing gives a more generalized toolset for promoting your business, influencer marketing can be tailored to match specific brand needs combined with the ability to target a highly specialized consumer-base. Influencer marketing is a fantastic approach to connect with last-mile customers.