What We Do & How We Do It

Seven Communication Verticals : All aligned to deliver Value to client

Right from development of creatives to measuring the ground reality to predicting the likely outcomes of business situations, robust data-based research when properly curated and analyzed forms the ground work of all communications at EfficacyWW.

Brand Strategy and Creative

Brands today are fighting not only with the fleeting consumer attention span but also with more tech savvy and empowered consumers. The attitudes, preferences and ever-increasing competition set makes it more and more challenging for brands to remain relevant and meaningful while managing change and uncertainty. Our job at EfficacyWW is to create compelling ideas based on path breaking strategies fuelled by data sciences and research.

Communications Planning

  • Consumer Journey
  • Brand strategy
  • Advertising
  • Integrated creative development
  • Visual production
  • Content studio
  • Design/UI&UX
  • Digital/ Audio

Data Analytics & Research

  • Communication Audits
  • Surveys
  • Interviews
  • Focus Groups
  • Comparative Analyses
  • Brand Sentiment Studies
  • Creative & Message Testing
  • Website Usability Studies
  • Ethnography
  • Data Modelling & Attribution analytics using ML & AI

Performance Marketing

Is it all about pay per action. But Alas! Had it been so simple. With more and more technological advances and equivalent or more novel and sometimes fraudulent methodologies being deployed by publishers and affiliates alike the RoI definition in performance marketing in a continuous stage of flux. We at EfficacyWW with our layers of fraud protection tools deployed in-house ensure only the desired outcomes of our client investment is delivered

Digital Social Media Management and Content Curation

With the increasing digital and social media penetration in the country, social media has become the zero moment of truth for the brands. While content is the king, social media is the queen of distribution.

EfficacyWW ensures that a brand is provided with the best in class content for social media to make the audience engage further. Our endeavour is to enrich the brands by making it engaging and relevant to the audience by curating and creating real time content and campaigns.

  • Real time Content curation and development
  • Social Media Content Strategy
  • Social Media Management
  • Listening and Analytics
  • ORM

Influencer Marketing

The advent of user generated content platforms has built a dedicated follower base for large as well as micro influencers. The non-intrusive communication takes the audiences’ mind space from them during out of media me-time, ensuring communication is consumed and assimilated in a receptive mind set. At EfficacyWW we have process and tools to ensure the right set of influencers with targeted following are enrolled to drive sniper sharp targeting.

Media

The most effective communication stories are only as effective as the reach of the communication to the target audiences’ eye balls. True! But why Fire a Howitzer when a Swiss Mini Gun can do the job. We at EfficacyWW ensure that the most optimal use of media investment is ensured using state of the art planning tools and methodologies to ensure minimal wastage of delivered impressions. We engage category wise learning and media wise frequency capping to ensure that the reach as well as frequency of communication in optimized for best ROIs.

  • Television
  • Print
  • Radio
  • Out of home
  • Events & Activations
  • Experiential and HyperLocal
  • Online Display
  • Mobile Advertising
  • Programmatic

LET’S TALK ABOUT YOUR BRAND?

We are keen to work for your brand. Lets meet and discuss your brand objectives ...We would like to be part of your success story….
Lets PARTNER!

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